Target Audience

Target Audience:

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Codes and conventions of Rock

Logo

I created a production company logo on logogarden.com
I decided to call the company "Convicted Night" as the music genre I will be working with is rock and I thought that the name 'Convicted Night' was edgy and also dark which fits well with the rock and roll genre. The logo itself has a moon as it fits with the company name and will help people remember it easier. I decided to stick with black instead of bright colours to keep the logo simplistic however I did use an effect to make the logo look eroded so that the logo didn't look boring.
This logo will be used on the twitter and facebook page and and form of advertising.

Codes and conventions of a music video

Facebook

A facebook page is now up and running to help promote 'Convicted Night Productions' and allow people to find out more about the production company and get updates.

https://www.facebook.com/ConvictedNight

Toxic Analysis

Toxic analysis from ShenfieldMedia

The twitter account is now up and running

Just click on the bird!

Music video analysis

Before we were given the task to choose a song to create a music video for we each looked at different music styles and analysed different music videos.

Miss Nothing analysis

Miss nothing is a song that was created by The Pretty Reckless their music style/genre is rock and they have used the conventions of a rock in their music video. In this music video they have mainly focused on the lead singer but have also used a theme throughout the video.

Pompei analysis (Rebecca Walker)

Pompei is a song that was created by the band Bastille, their music genre is indie rock and in their video you can see that they have kept to the conventions of such a genre. However you will aslo find that in this video they have broken a few of the conventions.

First of the year analysis (Emma Hodgson)

First of the year was created by Skrillex, the music that he makes falls under the genre of dubstep and because of this he has created quite an abstract video. This has worked well as the song itself hasn't got many lyrics.

What is a music video?

Music artists create music videos to to market and promote sales of their music. They also use it as a way of advertising their image and creating a 'buzz' about and upcoming album. Most music videos have set codes and conventions that fit the genre of their music, they will then create a video that will either meet these conventions or condradict them completely.

Music videos use many different styles of techniques which include; animation, documentaries, live performance filming, and abstract film. Some music videos blend these styles, for example in a rock music video you sometimes see a mixture of live performance and narrative. You may also see a mixture of animation and live action in other videos. Most music videos will be designed to fit the lyrics of the song, for example if a song is about love then the video will be focused around that and the imagary used will involve couples and happy images, simialarly if you have a music video that is about violence, the images used will fit this. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.

As blog evaluation

The blog was organised well; the posts were in a chronological and easy to follow order which makes it clear for the examiner to read and find particular posts if necessary. The thriller poster was at the top, headlining the page which was also a home screen and the background fit with the final product; it was the starting point of the thriller, the bricks being the abandoned/bombed building; all in black and white for a mysterious effect. The layout was clear and the colours worked well together; the font being easy to read. Each post was detailed and reviewed by all members of the group in case we had more to add, subtract or correct. All the evaluations were different and lengthy.

The entire group was media rich with posts ranging from text, videos, PowerPoint presentations, Sound Cloud (voice notes) and Prezi's; this year in A2 we aim to use all of these again and many more, such as Go Animate and Wordle.

Some of the problems were self-discipline and lack of communication. The amount of blog posts assigned to each individual was dis-proportionate and due to lack of a motivation from some it left more blog posts to be completed by a single person. This is something our new A2 blog has already tackled with posts assigned to each member and they are checked if they're up to date with their posts.

We could improve the depth of our analysis; as while we thought that last year the analysis were okay we want to show that we can really analyse at a higher standard to show the examiner we know what we’re talking about. Along with this we would like to increase how media rich we are as a group; less textual blog posts allowing the group to be creative and enticing. This year we would like connect more with our audience making more use of social media sites such as twitter and Facebook.

There were a lot of complications with filming where we couldn’t organise a day or time to film, we were getting close to the deadline set to finish filming. With no progress, it was taken upon one member to say one day to be there and do all the filming, starting from scratch as there were new actors. A member was left out but it was a necessary decision and we were back on track. The editing was a smooth process except for a couple of videos “breaking” and needing to be uploaded and synced again into the correct format. This made the process longer but in the end it turned out alright apart from a small uploading error which added an unnecessary glitch/pause in the video.