Music artists create music videos to to market and promote sales of their music. They also use it as a way of advertising their image and creating a 'buzz' about and upcoming album. Most music videos have set codes and conventions that fit the genre of their music, they will then create a video that will either meet these conventions or condradict them completely.
Music videos use many different styles of techniques which include; animation, documentaries, live performance filming, and abstract film. Some music videos blend these styles, for example in a rock music video you sometimes see a mixture of live performance and narrative. You may also see a mixture of animation and live action in other videos. Most music videos will be designed to fit the lyrics of the song, for example if a song is about love then the video will be focused around that and the imagary used will involve couples and happy images, simialarly if you have a music video that is about violence, the images used will fit this. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.
The Pretty Reckless are a band from New York whose music falls under the genre hard and alternative rock, The current members are Taylor Momsen -lead vocals, rhythm guitar, Ben Phillips -lead guitar, backing vocals, Mark Damon -bass and Jamie Perkins -drums.
The entire group was media rich with posts ranging from text, videos, PowerPoint presentations, Sound Cloud (voice notes) and Prezi's; this year in A2 we aim to use all of these again and many more, such as Go Animate and Wordle.
Some of the problems were self-discipline and lack of communication. The amount of blog posts assigned to each individual was dis-proportionate and due to lack of a motivation from some it left more blog posts to be completed by a single person. This is something our new A2 blog has already tackled with posts assigned to each member and they are checked if they're up to date with their posts.
We could improve the depth of our analysis; as while we thought that last year the analysis were okay we want to show that we can really analyse at a higher standard to show the examiner we know what we’re talking about. Along with this we would like to increase how media rich we are as a group; less textual blog posts allowing the group to be creative and enticing. This year we would like connect more with our audience making more use of social media sites such as twitter and Facebook.
